This turned out be be one of those
inordinately lengthy posts, because I kept on adding to it in my
spare time (in between tending to real-work and real-life
matters), so I decided to publish it in two parts. Even at that
it is pretty long, so pour yourself your drink of choice, and/or
pop some popcorn, and sit back. Or if you are prone to getting
headaches from staring at a screen too long, just print the whole
thing out and take it into the "reading room."
(Highlight the links that interest you and follow them when you
get back to your computer or mobile device.) On the other hand,
if you spend too much time in the reading room, you might get
hemorrhoids. One way or the other, you should be aware that
reading this post in its entirety in one sitting could be
hazardous to your health.
You have been warned.
A very belated Happy New Year to all of you who are enslaved by
the Gregorian Calendar! Goodness, this year is already more than
three whole weeks old, and before we know it, it will be time for
the Chinese New Year -- The Year of the Snake. Which
is kind of appropriate to the theme of this post (no offense
intended to actual snakes). But in deference to the Gregorian
thing, let me say that I hope 2013 holds good things for you. Now
let's get down to business.
Some of the content in this two-part post (mostly under the
heading "Redundant background drivel" below) will be a
recap of stuff I've already written about. And sprinkled
throughout will be repeats of comments and recaps of
conversations that originally appeared on other forums. Some of
you may get a strong sense of deja vu. But in case there
are any new visitors, or people who have not been privy to the
exchanges on those other forums, I want to make sure everyone is
up to speed. Context is important.
The big non-news is that there's another startup in Scamworld.
It's called the IBMS Master's Society; perhaps
you have heard of it. You may or may not get to the site if you
follow that link. I could, then I couldn't. Then I could again,
and then I couldn't. It was totally 404'd for a few days. Then
for a few days it was back up, but was nothing more than a notice
that said, "Your Journey Will Begin Soon." As of this
very moment, however, it appears to be up and fully functioning.
Who knows what the next thirty minutes or so will bring? It's
like the old Donovan song, minus
the mountains: First there is a web site, then there is no web
site, then there is...
Its founders say that there has never been anything like IBMS
Master's Society, which, they stress, is not just another
organization or a club, but a gen-yoo-ine seekrit society that is
completely results-oriented. They brag about their tough
screening process, stressing that once you get in, if you're not
achieving, you're leaving. But from the introductory video on the
home page (a vid that features every cliche in the
Scamworld playbook, e.g., "It's not by accident that you're here; you
are here because you are very special!")...to the Membership
Agreement (more on that in a while)...to all of the other
"no-excuses" copy...hmm, it appears that there have
been lots of things like IBMS Master's Society.
If you had followed the link to the IBMS Master's Society the
week before last, you would have seen that the home page was a
mere placeholder, but the rest of the site was perfectly
viewable. Due to its then-amateurish design, it was, in the
opinions of several who saw it, eminently snarkworthy. I do not
think the creators intended for the world to see it while they
were still busy applying lipstick to the pig (no offense intended
to actual pigs; it's just a metaphor). Very soon after Bernie at GINtruth.com published a post that snarked
about the site, however, it went dark
for a couple of days. Bernie still has a few screen shots,
though, so you can see what I mean.
A couple of days after going dark, the site came back for a
while, and the lipstick was on the pig, along with blush,
eyeliner, and false eyelashes -- again, no offense intended to
our porcine pals. Or to the cosmetics industry. The IBMS Master's
Society site looked much better, as if designed by a
professional. I was almost impressed. Other than the new design,
however, the actual content was still pretty much the same, with
the exception of a few things that I'll get to eventually. You
know me, I take my time getting to the point.
You should be aware that anything on the IBMS Master's Society
site that I snark about may mysteriously change after this blog
post is published. Content has been known to change or disappear
after I write about it. (Really, my snargets should be paying
me for my critiques instead of trying to shut me up with
lawsuit threats and not-so-veiled threats to my physical safety.
In the case of the IBMS Master's Society web site, they should
probably be paying Bernie too.)
I initially found the IBMS Master's Society site with a simple
Google search. Things have a tendency to show up on the search
engines pretty quickly these days once they're uploaded -- like
immediately -- unless you take steps to keep them from public
view. The search results for the IBMS Master's Society remained
on Google throughout the time that the actual site was doing its
disappearing and reappearing and re-disappearing and
At any rate, a lot of the stuff about IBMS is going to sound
awfully familiar to many of you, which is not surprising because
the new seekrit club is run by two of the bitterest defectors
from serial scammer Kevin Trudeau's bloated, much-hyped,
Ponzi-like Global Information Network (GIN). Those two defectors, in case you don't know or haven't
yet guessed, are (1) Not-Doctor Leonard Coldwell (the former
Bernd Klein, aka Bernd Witchner of the Republic of Germany), and
(2) my former best frienemy forever, Peter Wink. Alas, Peter
recently unfrienemy-ed me and blocked me from his Facebook page.
I can't imagine why.
Judging from what I have seen so far, the IBMS Master's Society
seekrit klub looks like a poor man's (and woman's) GIN. Let's
face it: GIN is not for those with underfed wallets. Just for a
Level One membership, GIN will set you back $1,000 for the
"initiation" fee (if you pay it all at once; otherwise
it's $1,500), and an additional $150 a month for as long as you
remain a member. And that's just Level One. Once in, you are
constantly encouraged, pressured, and harassed to upgrade,
upgrade, upgrade. Cumulatively, the subsequent GIN membership
levels cost many thousands of dollars more, with each level ever
more pricey. So far there are only six levels, but the plan, if
GIN survives that long, is to have twelve.
IBMS Master's Society, on the other hand, only asks for a nonrefundable $499 initiation fee,
and a mere 89 nonrefundable US dollars a month for as long as you remain a member.
At least that's what they've been saying. Who knows if or when
the basic costs will change? And who knows how many additional
wallet-depleting flopportunities you'll be offered once you join?
Actually there's already more than a hint of what the two
founders, who have dubbed themselves "Supreme
Partners," have planned. Apart from numerous hints
throughout the site that are related to the two guys' pet multilevel marketing schemes (more on that in a bit), there's
this on the current Membership Agreement Page:
For the first level of membership, you
authorize and agree that your credit card will be charged the
amount of $499 for your non-refundable initiation fee. The
following month, you will be charged a recurring
non-refundable monthly fee of $89.95 until such time as you
cancel your membership pursuant to the cancellation process
described herein. You understand and agree that your IBMS
Master's Society™ membership will be automatically renewed
and your credit card will be automatically charged unless you
affirmatively cancel your membership or your membership is
revoked for any reason by a Supreme Partner.
Each successive membership level may
require an additional non-refundable initiation fee.
Information and details regarding the fees and benefits for
each additional membership level will only be revealed to
IBMS Master's Society™ Members in the membership level
right below their current membership level. For example, a
Level 1 Member may request Level 2 information but not Level
All transactions with the IBMS Master's
Society™ shall be in U.S. dollars. All payments made to the
IBMS Master's Society™, LLC are non-refundable.
So THERE. Sounds a whole lot like GIN, doesn't it? That could be
because they stole the Membership Agreement, among numerous other
things, from GIN.
Maybe you are wondering what IBMS stands for. One of my puckish
pals recently wrote to me, "I keep thinking about Irritable
Bowel Syndrome when I see those letters together. Which would
make sense. Coldwell does seem to have something irritating up
his ass. Maybe it's Peter."
But no. IBMS stands for Instinct Based Medicine System. That is Lenny
Coldwell's proprietary alt-health/motivational shtick. If the acronym causes a little momentary brand
confusion or subconscious association with IBM -- a company that
Lenny has widely claimed as one of his consulting clients (though
I think that this was refuted by investigative journalists in
Germany way back in the late 1990s) -- well, so much the better
for Lenny. But please do not confuse Lenny's IBMS with the Institute of
Biomedical Science, which actually
looks like a respectable organization. That IBMS was
founded in 1912, and is made up of
properly credentialed professionals such as real scientists and
doctors and so forth. If they wanted to, they could prolly go
after Lenny for that brand confusion thing. But my guess is that
Lenny, who loves to boast about his accomplishments but
apparently has no genuine credentials, just isn't important
enough to be a threat to them.
Why is IBMS Master's Society on my radar? Do you even have to
ask? You probably already know. But just in case you don't know
-- in case you're new here or just wandered in by mistake and
decided to stay because you have nothing better to do -- the next
section contains the stuff that people who do know can probably
Redundant background drivel
Back in December of 2009, when I first blogged about GIN,
I focused mostly on the Big Lie used to promote GIN and its
fourteen-CD upsell, Your Wish Is Your Command, which
Kevin was heavily pushing via infomercials at the time. The Big
Lie in question was Kevin's claim that he had been a member for
many years -- starting at the age of either 12 or 15 (he has told
it both ways) -- of a top-seekrit society called The Brotherhood.
He also told this story on the GIN promotional pages online. Or
rather, his copywriters and marketers told the story for him. The
copy changed several times; it seemed to me that every time I
would snark about something, it would almost immediately
disappear or be changed. I'm sure it was just a coincidence,
Anyway, the Brotherhood had approached him, Kevin said,
because they somehow sensed his mighty potential. And once he was
a member, the story went, they were amazed at how scary-smart he
was and what a fast learner he was. He absorbed their information
faster than anyone ever had in the whole history of people
absorbing their information. Why, the members of the society had
never seen such a prodigy. He was a very special boy.
The story Kevin told in the interests of pushing the GIN con was
that after many years of membership he had quit the society,
though he claimed no one had ever done that before, because they
kill people who try to escape the fold. And people who try to
share the Brotherhood's secrets...oh, my, you just do not want to
know what they do to those people. But Kevin, noble
humanitarian and stuporhero that he is, claimed that at great
personal risk he was now prepared to share the Brotherhood's
knowledge and wisdom with the rest of us, through GIN. At least
he was prepared to share it with those of us who had thousands
upon thousands of dollars to spend on the GIN membership levels.
As I've mentioned a few dozen times before, I knew from the first
time I heard of it that GIN was and is a scam. The very fact that
notorious lifelong con artist Kevin Trudeau was at the helm was
the biggest giveaway for me, but that seekrit-society meme ran a
close second. It just seemed like such an obvious ruse. Making
the ruse even more obvious to me (and other critics as well) was
the tall tale of the alleged "GIN Council" of 30 or so
other billionaires and current seekrit-society members who
supposedly co-founded GIN with Kevin, and were also willing to
share information with a select few people. I couldn't believe
that sane, presumably educated, grown-up people would fall for
this malarkey. But adult people were falling for it --
many of them both sane and educated, and some of them very nice
folks to boot -- and apparently many still are.
Some people have spent $100,000 or more -- some of them far more
-- to "advance" in GIN. Even so, many people over the
past year have awakened to what a con it is. I have even heard
from an ex-member -- one of those who spent significantly more
than a hundred grand in GIN -- that many of the members still in
GIN are now all but certain it's a scam, but are staying in
anyway so they can somehow recoup their losses, or at least get
some long-promised bonuses, incentives, or (purchased) leads.
(If this person is correct, that may be a whole 'nother can of
ethical -- and possibly legal -- worms. If people are still
actively promoting GIN to others even though they know it's a
scam, well...) Others reportedly feel compelled to stay in
because they are being audited by the IRS as a result of their
GIN activities, and they have to remain members in order to
maintain access to information and records the IRS is requesting.
What a nightmare.
At any rate, despite predictions of GIN's any-moment-now demise
that have been ongoing for nearly a year -- predictions that
admittedly I have sometimes supported and promoted -- GIN still
lives. Membership has reportedly declined dramatically and the
club may just be limping along, and more than likely its days
really are numbered. The U.S. Federal Trade Commission (FTC)
continues its pursuit of Trudeau, and has subpoenaed Trudeau's
affiliated entities, his lawyers, his wife, and the horse he rode
in on. Bernie has a summary of the latest news on GINtruth.com,
as well as links to the documents produced by the most recent
round of paper-shuffling.
As of now I'm not holding my breath waiting for The End, even
though the latest FTC documents do sound a little ominous for
Kevin Trudeau. GIN is still viable as of this writing, and Kevin
is still scamming away, and no doubt dreaming up other scams. In
fact, the first of two January 2013 GIN Leadership
Cruises set sail over this past weekend,
despite predictions that there would be no cruise at all. And
Kevin is reportedly on that cruise, after having spent a couple
of months in Europe to spread the GIN poison on The Continent.
Unfortunately, some of the scammed ex-GIN members to whom I was
lending support -- and, in retrospect, giving far too much
benefit of the doubt -- have shown themselves to be
scammers-in-training. (Like Peter Wink, these people have blocked
me on Facebook too. Profiles in courage!) So I probably owe a few
apologies to people who were pointing out all along that these
ex-GIN folks were scammers in their own right (and/or idiots),
and I probably even owe apologies to some of the current GIN
members and Trudeau loyalists who told me I was wrong months ago
about GIN going away "any day now."
Be that as it may, for years I have had fun poking fun, writing
what I thought were overly obvious posts about how GIN is a scam
and Kevin Trudeau is a scammer. Until I got to know some ex-GIN
fans, however, I didn't really have any details about the scam
other than the information that was on the official GIN site, and
on the sites of some of GIN's most ardent supporters. But I was
pretty sure I had the basics down pat...you know, the bit about
GIN being a scam, and Kevin Trudeau being a scammer.
During all of that time -- and actually even before I'd heard of
GIN -- I was also corresponding and speaking with the
aforementioned Peter Wink, who for two and a
half years was Kevin Trudeau's director of sales and marketing. I
initiated contact with Peter in the autumn of 2009, shortly after
he and Joe "Mr. Fire" Vitale parted ways (Peter had
been Mr. Fire's VP of Sales and Marketing). Peter reported
directly to Kevin and worked on other Trudeau projects besides
GIN, but he had a lot to do with GIN's marketing and promotional
efforts, and with the GIN speakers program as well. For a long
time Peter was very loyal to Kevin, as one would expect -- well,
loyal on the surface, anyway. He knew what side his bread was
buttered on, as the old saying goes.
He has since indicated that he knew all along that Trudeau was a
con artist and that Trudeau hasn't changed since the 1990s. Peter
made that declaration on a July 2012 conversation with me on his
Facebook wall, but last time I was able to check, the
conversation had disappeared.
When talking to me back in the day, however, Peter insisted that
despite my snarky blog posts about his boss, and despite the
mounds of criticism from others over the years, Kevin Trudeau was
really one of the nicest, sweetest, most sincere guys you could
ever hope to meet. As indicated above, Peter had known Kevin off
and on since the 1990s, when Peter was working for motivational
products giant Nightingale-Conant. For a time
N/C was in some sort of unholy marketing alliance with KT. (Here is another ex-N/C employee's take on that.)
I ended up writing a short blog series based on some of my phone
conversations and email exchanges with Peter. He made it clear
from the beginning that he did not want the series to be about
Trudeau and GIN, but about his general experiences with and
observations of the selfish-help industry. Fair enough. It was
blog material, and I thought it was time for me to present a few
words from the "other side." (The series got mixed
reviews to say the least.) However, during one of our phone
conversations, Peter did manage to address the GIN/secret-society
issue -- sort of -- without any prompting from me. Here's a
snippet from Part 2 of my Wink series:
At the time I first spoke to Peter [on the phone, in
December 2009], Kevin had just stepped up his efforts to
promote a fourteen-CD set, Your
Wish Is Your Command,
which supposedly contains some of the information Kevin
learned as a member of a “secret society” known as The
Brotherhood...Needless to say, I had quite a bit of fun with
that on my blog.
Peter, I must say, has been a very good sport
about it all. While he understandably did not want to discuss
it at length with me, he did volunteer his opinion that there
is validity to Kevin’s claim that secret societies have
long been the jealous guardians of knowledge forbidden to the
masses. Peter says his own experience as a Freemason has taught him this. (Peter was recently
inducted into the Shriners. He says he wants to help kids in
need, and “the Shrine gives me a platform to do good in
However, he told me
that he hasn’t actually asked Kevin about his own
background in “The Brotherhood.” Another case of
“plausible deniability?” Perhaps. But that’s Peter’s
story and he’s sticking to it.
And that’s really
the extent of our conversations about KT. As I noted in my
first post, Peter considers Kevin to be a friend as well as
his employer, and he’s loyal to the end.
Well, loyal to the end of their relationship, anyway. As many of
you know, Peter Wink and Kevin Trudeau rancorously parted ways in
late April of 2012, and judging from the way he ratted out his former boss to
the Feds a few months ago, Peter no longer feels that Kevin
Trudeau is one of the nicest, most sincere guys you could ever
want to know. I am still not sure
exactly what happened, because I have only heard it from Peter's
side, with verification from his brother-in-harms Lenny Coldwell,
and frankly, some of the stories have seemed contradictory. The
basic tale Peter has been telling is that he was duped by Kevin,
and that at some point he discovered that Kevin was doing dodgy
things, and he was alarmed when he saw the depths of Kevin's
Peter has said that he was increasingly being asked to do
unethical and possibly even illegal things to market GIN -- such
as changing the names on older testimonials and recycling them
for newer marketing letters. (Apparently this is a common ruse in
Scamworld; Trudeau is hardly the first one to think up this one.
Doesn't make it right, of course, but it's common.) According to
Peter, he deliberately became a trouble-maker and set himself up
to be booted out of Trudeau's organization, but it was all good
because he had been planning all along to go off on his own in
2012 anyway. I'm a little confused about the details. For a long
time Peter said he would give me an "exclusive" when he
was finally at liberty to talk, but I suspect that deal is off.
I confess that when Peter first told me he and Kevin had parted
ways, I felt glad for him. I got the impression at the beginning,
when he first told me of his separation, that he had been the one
to call it quits, clear and simple, because his conscience
finally got the better of him. I was very supportive and told him
he had done the right thing. And I meant it. Better late than
never, I thought.
I wanted to believe the best -- well, the best by my definition,
which was that he really had finally had enough of the worst of
Scamworld and that he wanted to turn his back on any further
association with scoundrels. I certainly wasn't expecting him to
get out of the self-help industry entirely, since he loves it so
much. That would be like him expecting me to stop snarking about
many of the things he holds dear. We've always agreed to disagree
about the merits of a lot of self-help content and gurus, and
I've been cool with that and assumed he was too. I couldn't bring
myself to believe that anyone he was involved with was truly
evil. Profoundly snarkworthy, yes, but not truly evil.
Others told me I was being foolish and idealistic (it's odd that
I am such a "hater" and can still be idealistic, or
perhaps a better word is "willfully blind"). But --
please don't laugh at me, okay do laugh; I deserve it --
I actually had hopes that Peter's association with Trudeau would
mark the nadir of his career, ethics-wise, and that it would be
all uphill from there. But I had to draw a line in the sand when
I realized the depth of Peter's involvement with Lenny Coldwell.
Whatever the circumstances of Peter's separation from GIN, the Coldwell alliance is, in my view, a problem in its
own right. To say the least. But Peter
has told me that he never concerns himself with the personal
lives and behavior of his clients and business partners. I think
that explains a lot.
With the introduction of the IBMS Master's Society, Peter appears
to have tied himself to Coldwell's brand in a way that I don't
think he ever did with any of his other clients, buds, and
bidness partners. But even before the announcement of IBMS
Master's Society, he made it very clear, very often, that he and
Lenny were super-b.f.f.s.
And as you might expect, Peter has devoted some effort trying to
convince me that Lenny is one of the nicest, sincerest guys you
could ever want to know -- the same things he told me about
Kevin, once upon a time. I am not convinced.
Peter has also repeatedly advised me to "forget
Coldwell" -- to stop blogging about Lenny and focus on the
real scammer and scam, Kevin Trudeau and GIN. He even proposed to
me a couple of months ago that if I would stop posting about
Coldwell and remove what I had posted, he would approach Coldwell
and see if Coldwell might be willing to stop threatening
me and telling actionable lies about me on Facebook and who knows
Peter did not call these threats and actionable lies, of course, but they were. Lenny has said
that I am a former prostitute who gave a customer a bad STD, and
that I am a "cancer" that needs to be eliminated from
society. (In fact, I recently came across another, more direct
threat to me from Coldwell that concerned me enough to report it
to law enforcement.)
Anyway, I did not agree to Peter's deal.
Axes of evil
That Peter Wink has a few axes to grind with GIN and Trudeau is
obvious and not surprising. It also comes as no surprise that
Lenny has his own axes to grind. After all, consider what he lost
when he and Kevin broke up. As a former close friend and business
partner of Kevin's, as well as his "personal
physician while in Europe,"
Coldwell was able to expand his platform dramatically from the
following he'd had before GIN. Naturally it was a mutually
beneficial relationship, as Kevin would never do anything that
didn't benefit himself. In this case, he was able to mine Lenny
for tons of eminently marketable alt-health misinformation.
It wasn't just a matter of expanding his platform; there were
direct financial rewards for Lenny as well. As a paid GIN
speaker, Lenny was raking in regular paychecks of nearly $17k a
month just for appearing a few times a year at GIN events. That's not really an extravagant amount in the world
of paid professional speakers, some of whom make much more than
that, but it certainly isn't anything to sneeze at, and it was
a regular paycheck that didn't require much work on Lenny's part.
He also got to fly business class (that was written into the
speaker's agreement), and have all "reasonable" meal
and accommodation costs covered, as well as attend cruises and
other events that afforded him numerous drinking and groping ops
(I am basing the "drinking and groping" comment on
multiple eyewitness reports). There were many perks beyond
Then there was Lenny's downline for the MLM segment of GIN, which
involves selling Level One memberships to as many suckers as one
can manage to sucker in. There's some confusion regarding that
downline. I was recently reviewing a recording of an October 14,
2012 teleconference Peter and Lenny hosted to explain to
participants what "really happened" and why
"Dr." C was no longer with GIN. (Peter and Lenny
charged $28.00 a pop for folks to listen in.) I didn't listen in
real time, but later on, at Peter's invitation, I grabbed the
recording from a site to which it had been uploaded.
It's a pretty interesting phone call, though the volume is
inconsistent, with Peter's voice loud and nasal, and Lenny's
little Colonel Klink-ish rambling considerably harder to hear
without turning the volume up a lot. On this audio, Lenny at
first seems to deny having a GIN downline. He says (at about
3:20), "We [Peter Wink and I] were not in GIN basically as
members or working the downline or any of those things, so we
didn't know a lot of the things that were going on behind the
Later on in the audio, however (at about 40:20), Lenny says,
"He [Kevin] gave me a free downline to make it look like I
was a member of GIN." Maybe in Lenny's mind, having
a downline is not the same as working a downline. But
for a long time he had a GIN banner on the right-hand side of his
main Web site -- here's a Wayback Machine link --
and the embedded link has an affiliate code. Here's the direct Wayback link to the remainders of
Lenny's GIN affiliate page.
Several ex-GIN members I asked said that Lenny mentioned to them
on more than one occasion that he had a GIN downline, and they
said he also spoke to them of his ongoing efforts to recruit
members for his downline. These efforts reportedly included
approaching strangers in elevators and inviting them to join GIN
as part of his downline, and asking his followers on social media
sites to join as well.
On the audio, Lenny says he has received emails from 11,000
people who shared with him that they only got into GIN because of
him. The numbers may be exaggerated -- remember, this is Lenny we
are talking about -- but it seems apparent that many people were
influenced and persuaded by Coldwell to throw their money into
Kevin Trudeau's big black hole. On the same audio, Peter Wink
speaks of Lenny as if Lenny had been the heart and soul of the
GIN speaker program -- the wind in their sails (or maybe he meant
"sales") -- and he reiterates that Lenny was the reason
many thousands of people became members in the first place.
Much of the first hour or more of the audio is devoted to Peter
and Lenny describing how they were both duped by Trudeau, and
didn't realize for the longest time just how bad things really
were, and are now trying to do the right thing by exposing the
fraud. They make themselves sound like quite the heroes.
And yet, and yet... Lenny makes mention of several candid
conversations he had with Kevin over an unspecified period of
time. Among other things, Kevin laughingly told Lenny that there
is no "GIN Council" and never was. Kevin also told
Lenny that he had set things up so that very few if any GIN
participants would actually receive their promised bonuses. Kevin
also apparently shared with Lenny that he thought of most of the
GIN participants as "losers." Lenny has also mentioned
these conversations on various Facebook posts, which I was able
to read before he blocked me. If these conversations between Kevin
and Lenny really took place as Lenny described, then it really
does appear that Lenny went along with the ruse -- knowing it was
a ruse -- for quite a while.
The point, in case it isn't painfully obvious, is this: Even
after having pretend-discovered that GIN was pretty much a big
lie, Lenny kept trying to get people into GIN, and happily
accepted paychecks from Kevin as well.
As is the case with Peter's GIN narratives, Lenny's seem
confusing and contradictory. In some of his Facebook posts he has
indicated that he was one of the first to know GIN was a scam,
and that he and Peter started making waves long before anyone
else did. Yet in the audio he makes it sound as if he really
didn't know the truth until the Las Vegas "Dream
Weekend" in April of 2012 -- which was only a little more
than a month (a month and a half, tops) before he was jettisoned
from the GINtanic. So you're just going to have to make up your
own mind. My sense is that you will never get an accurate
chronology from either one of these guys.
That said, and although I have always taken their explanations of
their own motives with more than a grain of salt, it does seem
clear that both Lenny and Peter have a lot of inside information
on Trudeau and GIN -- info that has likely proven useful to
various agencies who are in pursuit of Trudeau. I don't know
whether Lenny and Peter were granted some sort of immunity
themselves, or perhaps just told such good stories of their own
innocence that immunity was never an issue. It's a mystery that
may never be solved.
What I do know is that Lenny was loudly singing Kevin's and GIN's
praises till he got yanked off of the GIN teat sometime in May of
2012. He has spent the months since then ranting about what a con
artist and cult leader Kevin Trudeau is, and making predictions
that have so far utterly failed to come true time after time,
regarding the demise of GIN and the date of Trudeau's
I don't disagree with Lenny that Kevin Trudeau is a con artist
and cult leader (or cult leader wannabe) and that GIN is a scam,
of course. I just take major issue with Lenny's belated
"discovery" of same, and his efforts to brand himself
as the modest hero who (along with Peter) played such a major
role in exposing the scam. As noted above, Peter and Lenny are
both claiming they were duped and that everything they've done
regarding GIN and Trudeau since then is a sincere effort to help
others -- people they say they have come to love -- who were also
duped and cheated. Such altruists, those two.
Early on in his post-GIN career, Lenny also tried to rally many
of the disgruntled ex-GIN and on-the-fencers to send him emails
telling their stories about how they had been screwed by Trudeau
and GIN. Lenny said he was initiating a class-action lawsuit and
that the ex-GIN folks had a chance to be in on it if they sent
him their data. Peter was promoting and supporting this lawsuit
too for a while, but when I asked him about it at one point, he
told me that he really didn't know much about it and wasn't
involved at all.
From the beginning I strongly suspected that Lenny had
self-serving motives (and I mentioned that suspicion towards the end of this
post) -- a point that by now seems pathetically obvious. Lenny's class-action lawsuit apparently went
nowhere, although more recently he has claimed that he has a $5
million dollar lawsuit against Trudeau and GIN. But by golly,
dangling the carrot of a class-action lawsuit allowed him (and
Peter) to get those names and email addresses.
And I am sure they have come in handy. Since being tossed from
the GINtanic, Lenny has no doubt had to work harder to come up
with schemes to part people from their money. I suspect that
Lenny himself would scoff at that notion. He is, after all,
always bragging about how stinkin' rich he is. "Rich like
shit," is how he recently recently put it, in an effort to
explain why he will be able to legally and financially destroy
all of his critics, including and especially Salty Droid and me.
He has also said that he keeps piles of cash around the house and
has shown his piles to Peter Wink. (Now, there's an unpleasant
But I still cannot rid myself of the sense that both he and Peter
are having to work considerably harder to maintain the cash flow,
now that GIN is gone from their lives. It was a natural
progression for the two of them to team up so they can grow their
IBMS Master's Society is not the first or only joint venture for
these two. They have, for instance, been involved for months in a major MLM merger -- Youngevity/Livinity -- that
involves other former (or possibly still current) Trudeau
partners (the shilling starts at about
3:50 on the vid in that link). And some of the bigwigs in
Livinity/Youngevity were featured on one of the rotating banners
on the new IBMS Master's Society web site -- at least they were
the other night before the site went mostly dark again. I suspect
that the Livinity/Youngevity partnership will play a very big
role in the IBMS Master's Society, as will a certain egregiously
overpriced colon cleanse, Bepure, that Lenny has been hawking for
years (Kevin Trudeau has been pushing it too). The MLM topics may
be worth a whole blog post in themselves, but that's kind of on
the back burner for now.
Back to the future
What's on the front burner is that Lenny and Peter are also now
reviving the seekrit-society gig, the IBMS Master Baiter's... I
mean Master's Society. Also known as the IBMS Master's Secret
Society. I first got word of it early in December 2012, when
Peter was posting this announcement on his timeline and the
timelines of many of his Facebook friends (including me):
BECOME A FOUNDING MEMBER OF THE FIRST EVER,
"RESULTS-BASED" SUCCESS CLUB ---
THE IBMS MASTER'S SOCIETY!
This is the only club of its kind. Here you will be
personally trained how to properly set and attain your goals.
Your success is assured IF you follow through. All members
who do not follow through will be removed. Members will all
work together to help one another. (This is the first ever
club that actually makes attaining goals a requirement to
There will also be monthly teleconferences where members will
learn little-known secret information about health, wealth
and sovereignty as well as get personal coaching from Dr.
Leonard Coldwell and other hand-selected faculty. We will
also hold two guarded, closed-door members-only meetings per
year in remote locations. Details to come.
If you are interested in joining THE IBMS MASTER'S SOCIETY,
please send an email (with your name, address, phone number)
to the honorable Amy Chappell at [email].
Special perks for founding members to be announced!
After I gave Peter a bit of flak about it -- telling him that I
didn't feel the need to get "personal coaching" from
someone who has told actionable lies about me -- he kindly removed the message from my timeline. I
admit that I was curious about the IBMS Master's Society, but not
curious enough to try to find out anything more about it.
As it happened, though, someone else was curious and sent an
email to the "honorable" Amy Chappell to ask for more
information. This person did not hear back from Hon. Amy herself,
but from Supreme Partner Peter Wink. Here's the reply, in its
entirety -- unedited.
Supreme Partner, indeed. And Supreme Council.
Hat tip to the Freemasons for that Supreme Council thing,
I'm sure. Or maybe the Muslims. Or the military of any number of
countries. Take your pick, but my money is on the Masons.
Thank you for inquiring about the “IBMS™ Master's
The "IBMS™ Master's Society" is founded by
Supreme Partner's Dr. Leonard Coldwell and myself Peter Wink.
Dr. Leonard Coldwell is a world leader in natural health as
well as a bestselling author (The Only Answer to Cancer,The
Only Answer to Success, and more) and a results-based
performance coach. He has been credited with curing over
35,000 Cancer patients and he has personally coached business
leaders, celebrities, top athletes, politicians, rock
musicians, and Hollywood stars to success. Further, Dr.
Coldwell is a high-level Member of the “Renaissance”
secret society founded by U.S. President Bill Clinton and the
co-founder/spokesman of the Coldwell Brother’s
I’ve been working in the personal development field as a
marketing and product development expert with world leading
authors, speakers and celebrities for over 20 years. I’m
the author of multiple books/audios (Negotiate Your Way to
Riches, Buying Secrets, and more). I’m also an active
Member of six different areas of the Freemason secret society
including the Scottish Rite 32nd Degree, Shriners and Knights
Templar. And I’ve helped grow another members-only group to
almost 22,000 members as well as helped Dr. Coldwell grow the
Coldwell Brother’s Organization from zero to hundreds of
members. [That "members-only"
group with 22,000 members is GIN. As for that Coldwell
Brother's Organization... yeah, that's really booming. It's burning up the search engines! ~ CC]
The “IBMS™ Master's Society" is unique. It is the
only society dedicated to helping its members attain real
tangible results in their lives.
Members will set and work toward attaining their goals in a
timely fashion or they will be removed from the society with
no exceptions or financial reimbursements. Of all the
benefits to being in this society, attaining goals is
paramount. This is a society created by achievers for
achievers and nothing but. Mediocrity is as bad as Cancer and
it will not be tolerated. One mediocre person leads to two
and so on. The world is filled with mediocre people and we
are not interested in wasting time dealing with them in our
society. The “IBMS™ Master's Society" is a society
for achievers and nothing but. Please remember that as you
will hear it often.
The society will also provide a stellar logically progressive
IBMS™-based curriculum, as well as provide Members the
opportunity to learn from world-class presenters, speakers,
politicians, authors, celebrities, and health practitioners.
IBMS™ stands for Instinct Based Medicine System® --- a
focused process and system that gets to the core of any issue
you have (health, business, wealth, spiritual, relationships,
fear, procrastination, self confidence, happiness) and can
permanently eliminates it, allowing you to get on with your
life just as you design it.
Our ultimate goal is for our own Members to become the
faculty. If you want to become a presenter and speaker, the
“IBMS™ Master's Society" can provide the opportunity
for you --- if you are up to our standards. We are also going
to provide multiple levels of IBMS™ success mastery --- it
is encouraged but not a requirement.
Initially, the “IBMS™ Master's Society” is going to
focus it’s Members only on the following topics:
Building self confidence and self esteem
Eliminating stress, depression, anxiety and worry
Detoxifying the body from the inside out
Goal setting and attainment
Eliminating limiting beliefs and excuses
Leadership and self-preservation
Becoming an entrepreneur and building a successful business
Current events and world government
You will also get access to monthly audios, teleseminars,
interviews with achievers --- and (2) guarded, closed-door
meetings taking place in 2013. Each will be held in a remote
area outside a major city. These will not be typical seminars
with fancy lights and other kinds of useless, expensive,
no-results, smoke and mirrors hoopla. These will be planning
sessions. Life is serious and you need to treat it that way.
You will also learn a vast amount of secret or little-known
information, as well as network with fellow Members of the
We also expect that anyone accepted into the “IBMS™
Master's Society" as a Member makes the commitment to
help other Members. We are not looking for wallflowers or
inactive Members. When people become Members of the
“IBMS™ Master's Society" it will actually mean
something. We are going to grow the “IBMS™ Master's
Society" on merit --- not on how much money someone has
on their credit card. We are a society created by achievers
for achievers. Remember that.
Another one of our goals is to provide Members the
opportunity for discounts on a host of items such as
insurance, retail products, business services, legal
services, and much more.
One thing we want to be upfront about right now is that the
“IBMS™ Master's Society" is looking for quality
Members. We are not interested in quantity, therefore we
expect to reject most applicants.
Further, we are not offering
commissions to Members to bring in new Members. This dilutes
your energy from the major focus of your membership which is
attaining the goals you have for your life.
When you see what you are getting, and how you are finally
achieving your goals, you will automatically encourage your
family, friends and colleagues to apply for Membership into
the “IBMS™ Master's Society." Remember --- we are a
society created by achievers for achievers.
While we are not at liberty to give away too much information
at this time, we do want to share a few quick points about
the “IBMS™ Master's Society" application process ---
You must be a minimum of 16 years of age.
You must fill out a complete “Member Application” online
which will be reviewed by the Supreme Partners.
You will be required to pay a one-time initiation fee which
will be priced to attract the level of individual we wish to
install as a Member.
You will be required to pay monthly dues which will be priced
to attract the level of individual we wish to retain as a
You will be accepted or rejected at the will of the Supreme
You should consider why you’re joining before applying.
If you’re joining for mercenary or other unworthy motives,
you will be expelled. Join to grow.
You will also need to agree to a “Member Agreement”
swearing to keep the secrets of the “IBMS™ Master's
Society” confidential and to never disclose your knowledge
or other information you learn as a Member to anyone except
other “IBMS™ Master's Society” Members in good
It is every important for you to understand that the
“IBMS™ Master's Society” is being run as a true society
--- not as a club. If you are one of the few fortunate people
who are bestowed membership in the “IBMS™ Master's
Society,” you will have strict oaths and doctrines to abide
by to retain your membership. This is for the protection of
the society. You will understand this if you are granted a
One thing we want you to be aware of is that there are going
to be special perks given to our initial Founding Members. We
plan to recognize those who step out on faith and act as the
trailblazers of the “IBMS™ Master's Society." Those
perks will be revealed once the Founders are identified.
Additional perks will also be
available to those Members who attain their goals and
identify new Members for the society.
The Supreme Partners will also select a special exclusive
group for a one-year tenure to act as Members of its first
Supreme Council. The Supreme Council will act on behalf of
the Members and as liaisons for recommendations to the
Supreme Partners. If you want to become a leader, you want to
become a Founding Member of the “IBMS™ Master's
More information and the online Membership Application link
will be sent to you in January.
We wish you, your family, and other loved ones a very Happy
Holiday season and a Happy New Year.
“IBMS™ Master's Society”
If you ask me, the idea of having sixteen-year-olds in any group
that includes Lenny Coldwell is pretty creepy. But aren't there special laws that apply to entering into
contracts with minors? Well, maybe
they'll work that out. Perhaps there are many enlightened parents
who will have no problem with their kids plunking down money for
an initiation fee and monthly payments for a seekrit club.
Hopefully they won't have any problems with their kids listening
to Lenny's profanity-laced presentations either. Or his
wing-nutty, Obama-loathing political rants. Or his relationship
advice, which according to several people I've communicated with
who have been to some of his events, can be summarized as,
"If you're not happy in your relationship, get rid of the
deadwood, open the door, and shout, 'Next!'" More relationship advice -- here's Lenny on the art of forgiving:
|Click on pic to enlarge.|
The plan to have "two guarded, closed-door meetings per year
in remote locations" that contain Lenny is also disturbing,
no matter what the age of the attendee. Actually, the
seekrit-meetings plan reminds me of the Trained Liars
Council...oops, I mean the Transformational Leadership Council
(TLC), which is an exclusive club for selfish-help and
McSpirituality hucksters. They have their meetings in January and
July of every year. I've visited them on my Whirled,
and so has Salty Droid.
The TLC usually holds its meetings in luxurious, resort-type
locations, though. Since IBMS Master's Secret Society is
apparently planning to cut out the frills and do everything on
the cheap -- well, according to that email I just quoted, anyway
-- they may just have their meetings at a Motel 6 in Lenny's
hometown of Mount Pleasant, South Carolina (which is outside of
Charleston), or maybe in Peter's neck of the woods, Schaumburg,
Illinois (a suburb of Chicago). Remember, kids: "Life is
serious and you need to treat it that way."
But I could be totally wrong about that. Maybe the Supreme
Partners of the IBMS Master's Society will decide they need to
pull out all the stops and throw a big wingding after all. After
all, Lenny is always emphasizing the luxurious settings and
appointments for his own events. Nothing is too good for his
Chumpions and his Booty Camps. I really can't see him going along
with Peter's austerity program. It's possible that the Supreme
Partners will have the attendees stay in the Motel 6, and they'll
take out suites at more luxurious digs in Charleston or Chicago.
But I'll cross that snarky bridge when I come to it. I'm sure
that no matter how seekrit the meetings are, details will leak
And there may be more than two meetings. Judging from what Peter
said in the video that is currently on the IBMS Master's Society
home page, there will be several "events" each year.
I should also emphasize that the email above apparently isn't the
latest version of the response to inquiries; other people have
sent me copies of an email that went out more recently The email
quoted above was sent out in late December. Like the IBMS Web
site, the marketing come-on seems to be a work in progress. It
may change yet again after this blog post comes out.
Renaissance man, my a$$
Some friends and I were discussing the above-quoted email a few
weeks ago, and some were wondering about this so-called
Renaissance group Peter mentioned in that email -- the group that
Bill Clinton supposedly founded. Some hadn't heard of it. As it
happened, I have.
As many of you may know, this group is actually real, and Bill Clinton has been
involved (so has Hillary), though President Clinton did not found
it. (If you are interested, here is more information about the founders of the Renaissance gatherings.)
Renaissance is what you might call an elitist group but
it is not a "secret society." At any rate, I seriously
doubt that Coldwell is a "high level member."
On the more recent response email mentioned above, Coldwell was
simply billed as being "a member of the elite
Renaissance," and there was no mention of Bill Clinton being
the founder of the group. However, on Lenny's bio page on the
original, badly designed IBMS site, he was described as "a
highly active member" of the Renaissance group,
"founded by U.S. President Bill Clinton."
|Click on pic to enlarge.|
Curiously enough, Lenny's garbled bio page on the updated, more elegant
looking Web site does not mention Renaissance at all. But Peter mentions it -- and Bill Clinton as founder -- in
the video that is currently on the home page. At least the
mention is there now. It may be edited out after this post comes
As of now, I can't see Lenny's name anywhere on
the various participants' lists
on the Renaissance site. He's not even on the list of Anniversary Advisers for the 25th
anniversary celebrations that took place in 2006. The only mention of the Coldwell name at all is a
listing for a guy who was president of Coldwell Bank. But maybe
the absence of the not-doc's name is due to Lenny being such a
Top Seekrit High-Level Member that his name is hidden from public
view. Yeah, that must be it.
In the interest of research, I have sent emails out to Bill
Clinton and to the Renaissance group founders to ask them if they
know Lenny or know of him, and if so, what they think about him.
If they write back to me, I will gladly publish their responses
-- whether they lavishly praise this great humanitarian, or they
tell me that their membership lists are confidential and they
can't answer me one way or the other, or they say they've never
heard of the little twerp.
Actually, I can't imagine Coldwell bragging about being
associated with something in which Bill Clinton was involved,
since Coldwell is such a right-wing nutcake. But I suppose that
any celebrity will do when you're a little fame whore.
Anyway, I'll let you know what I hear from Bill Clinton.
Peter and Lenny learned from the best (Kevin Trudeau)
As much as they like to sing the blues about how Kevin and GIN
done them wrong, Peter and Lenny have obviously taken a lot
of...um...inspiration from GIN to create IBMS Master's Society.
There's was even an obviously unintended taste of GIN in the
aforementioned Membership Agreement, which,
when I saw it last night, read:
You acknowledge that, due to the nature of the
Confidential Information, a breach of this provision will
cause the IBMS Master's Society™ irreparable harm for which
monetary damages would be inadequate. You agree that, in the
event that you breach any of your obligations with regard to
Confidential Information, your membership will be cancelled
immediately and the IBMS Master's Society™ will be entitled
to injunctive relief to protect its rights, in addition to
any and all remedies available at law. You agree to assign to
your right to bring any action for violation of any
proprietary rights against any third parties in possession of
Confidential Information received by you.
|Click on pic to enlarge.|
Oops. But apparently Petard Winkwell or one of their
devoted tattlers read Bernie's snarky blog post, aptly titled, "They steal before they even get started!" -- and the problem has already been
One thing seems clear: the guys are really cognizant of the
danger of lawsuits. Which is not surprising, given that Lenny
himself lives by the lawsuit. They even tell prospective members
right off the bat that they must agree to never, ever sue IBMS
Master's Society, its Supreme Partners, or anyone or anything
even remotely related to the IBMS Master's Society. They are so
concerned about this matter that they mention it not once, but
twice (emphasis below is mine).:
IBMS Master's Society™ Membership
By submitting this The IBMS Master's
Society™, you agree to all the following...
- You are a least 16 years of age.
- You will never judge a member based on
religion or politics.
- You will always teach fellow members
the importance of helping one another as well as
helping one's self.
- You will complete the IBMS™ learning
- You will consistently study and follow
- You will keep all information learned
in the IBMS Master's Society™ confidential.
- You will never record or videotape any
IBMS Master's Society™ videoconferences, webinars,
teleconferences, audios, videos, CDs, DVDs, live
events or anything else.
- You are joining of your own freewill.
- You will foster and cultivate a
camaraderie with your fellow IBMS Master's Society™
Members and further help whoever you can.
- You will strive to improve personal
and professional relationships.
- You will become happier and healthier
through the use of natural health practices.
- You will attain financial
- You are not joining in the hope of
personal gain or advancement at the society's
- You are not joining for mercenary or
other unworthy motives.
- You will demonstrate loyalty to your
- You believe the pursuit of wealth,
health and sovereignty is of the utmost importance.
- You will not ever sue the IBMS
Master's Society™, LLC or any of its subscribers,
agents, Members, directors, officers, staff members,
employees, Supreme Partners, and assigns.
- You will not ever give yourself
excuses for failure.
- You can be expelled at any time from
the IBMS Master's Society™ for violation of the
- You will not ever sue any the IBMS
Master's Society™, LLC or any of its subscribers,
agents, Members, directors, officers, staff members,
employees, Supreme Partners, and assigns.
More True-dough (and Lenny) on this
Of course, that little boo-boo will probably be corrected too, as
soon as Peter reads my blog post. Or maybe it was intentional:
some type of hypnotic repetition thing.
It may seem that I have spent a whole lot of space reviewing and
re-hashing and speculating, and haven't really shared anything
new. But remember, as I said at the beginning of this post,
context is important.
In fact, context is everything.
But I think this post has gone on long enough. I'll have some
more "context" in a day or so.
Labels: Global Information Network, IBMS Master's Society, IBMS Master's Society scam, IBMS Masters Society, IBMS Masters Society scam, IBMSMastersSociety.com, Kevin Trudeau, Leonard Coldwell, Peter Wink